New Idea

New Idea was founded in 2003 by Mr. Zhang Xiao Jun and grew the company alongside its customer base.
Through hard work and a carefully thought long-term plan, we have become one of the leading and fast growing manufacturer in China, working with customers all over the world.

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From design

to delivery

With Global

Sourcing capacities

And its own

production units

With care for values

and a great reputation

Our Mission

Our main goal is to grow together with our customers to ensure the best products and services.
For this purpose, New Idea focuses on developing our business by concluding long-term contracts with global brands. With a dedicated and well-trained team, we manage to grow a premium partner’s network to consolidate the manufacturing structure.

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Our Values

Our strong set of values, pushes us to forever improve and care for our clientele, our employees, our suppliers and our partners. Our consistent honesty & integrity in either business or society relations are the key factors that make the local and international reputation of the company.
New Idea takes quality, ethical and environment matters extremely seriously.

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Our Services

Specialized staff focuses on each customer individually, to effectively manage the entire supply chain – from product design/development, to raw materials and factory sourcing along with production planning and management, quality checks, export documentation and shipping control. We look after everything you need in order to make things right and easy. We offer Integral Global Sourcing Solutions.

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From design to logistic


As a manufacture-trade orientated company, we can help you whether you are:
• A wholesaler looking to buy an OEM range
• A company looking to produce your own line for your private label
• A fashion brand looking to create your collection.

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Our expertise


By selling globally we understand your demands due to your own specific clientele. Whether it is the climate, cultural or price range particularities, we thrive in developing the right product range that will not only provide you with qualitative product but most of all one that sells well.

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Warranties & Engagements


At New Idea we understand that our values define us and are our added-values for our customers. As such we thrive to work in the most responsible of manners all through our supply chain. To do so, every partner needs to comply certification, welfare and environment requirements.

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New Idea in Numbers

In 2017 New Idea we celebrate 15 years of continuous research, exceptional quality and dedication to our customers.

Every month, over 1 million garments head out of our factories, to be sold by more than a 100 different brands

We deliver +1000 different stores located in more than 25 countries every year.

Our 5 designers work hard to satisfy your design needs and creating 4 collections every year

Work with us

We pride ourselves in finding THE perfect strategy to answer particular situations such as low MOQ request, short lead-time, or human resource shortage on your side. Working based on our values, no matter the direction you choose for your project we guarantee the best quality, lead-time and prices.

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Our Specialized Teams

Your dedicated key account manager, will help you define the best supply-chain strategy to meet your request. Whether you want to design, produce or buy, your project will be handled by each of our specialized teams.

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