Who are we

Group history

“New Idea started as a small garment factory with the primary goal: Grow alongside its customers to ensure the best product and services. Since 2003, guided by Mr. Zhang’s vision, New Idea has focused on the following:

  • Developing its business by concluding long-term contracts over multiple projects with customers in North and South America, Europe, and South Africa.
  • Standardizing and improving its trade by developing, training, and expanding dedicated teams for each step of the company’s working process
  • Growing a partners’ network to consolidate the manufacturing structure. Finding reliable actors in the textile industry with similar ideals and long-term goals can be a struggle. Whether they are new factories, accessory suppliers, or neighbor companies, we have worked to develop new partnerships to increase production capacity and guarantee the best quality for New Idea’s customers.”
  • 2003 – 2007

    1. New Idea was registered and established in Shaoxing, Zhejiang, China.

  • 2008 – 2012

    1. Established Shaoxing Seven Swords Garment Co., Ltd. 2. Established Shaoxing Chengsi Textile & Garment Co., Ltd. 3. Established Shanghai New Idea International Trade Co., Ltd.

  • 2013 – 2017

    1.Set up distribution points in the France, Mexico, Italy,Chile & Columbia, Turket and Spain. 2. Expanded the resources of foreign clothing factories. 3. Established King Lai International Group Limited.

  • 2018 – 2023

    1. Started to explore the domestic market. 2. Self-owned brand SHOUYAO was founded. 3. Set up New Idea Spanish branch. 4. Established Shanghai Souhao Garment Technology Co., Ltd. 5. Established Shaoxing New Idea Import & Export Co.,Ltd. 6. Established Shaoxing New Idea Textile Technology Co., Ltd. 7. Established Shouyao International Group Co., Ltd. 8. Shaoxing New Idea Garment Manufacturing Co., Ltd. 9. The export value reached 75 million US dollars in 2022.

Mail : Zhang@sxnewidea.com

Phone : 0086-0575-88903257

Address : 浙江省绍兴市稽山街道嵊山路89号(南泰电子园区) NO.89 SHENGSHAN ROAD, JISHAN STREET,YUECHENG DISTRICT, SHAOXING CITY,ZHEJIANG