Who are we

Group history

“New Idea started as a small garment factory with a main goal: Grow alongside its customers to ensure the best product and services. Since 2003, guided by Mr. Zhang’s vision, New Idea focused on:

  • Developing its business by concluding long term contract over multiple projects with customers in North and South America, Europe and South Africa.
  • Standardising and improving its trade by developing, training and expending dedicated teams for each step of the company’s working process
  • Growing a partners’ network to consolidate the manufacturing structure. Finding reliable actors in the textile industry with similar ideals and long-term goals can be struggle. Whether they are new factories, accessory suppliers, or neighbour companies, we have worked to develop new partnership to increase production capacity and guarantee the best quality for New Idea’s customers.”
  • 2003 – 2007

    1. New Idea was registered and established in Shaoxing, Zhejiang, China 2. Founded Zhuji Xinge Garment Co., Ltd

  • 2008 – 2012

    1. More factories are established : Shaoxing Qijian Garment Co., Ltd; Shaoxing Chengsi Textile & Garment Co., Ltd; Shanghai Dingsi International Trade Co., Ltd

  • 2013 – 2017

    1. Distribution points are set up in the UK, USA, France, Mexico, South Africa, Chile, Brazil and Spain 2. Expanded the resources of foreign clothing factories 3. Established Jingli International Group Co., Ltd

  • 2018 – 2020

    1. Started to explore the domestic market 2. Self-owned brand SHOUYAO was founded 3. Self-owned brands TOSHMOOD and SALTY KISS were founded 4. Set up New Idea Spanish branch 5. Established Shanghai Souhao Garment Technology Co., Ltd 6. Established Shaoxing New Idea Import & Export Co., Ltd 7. Established Shouyao International Group Co., Ltd 8. The export value reached 65 million dollars in 2019

Mail : Zhang@sxnewidea.com

Phone : 0086-0575-88903257

Address : 浙江省绍兴市稽山街道嵊山路89号(南泰电子园区) NO.89 SHENGSHAN ROAD, JISHAN STREET,YUECHENG DISTRICT, SHAOXING CITY,ZHEJIANG