Group history
“New Idea started as a small garment factory with the primary goal: Grow alongside its customers to ensure the best product and services. Since 2003, guided by Mr. Zhang’s vision, New Idea has focused on the following:
- Developing its business by concluding long-term contracts over multiple projects with customers in North and South America, Europe, and South Africa.
- Standardizing and improving its trade by developing, training, and expanding dedicated teams for each step of the company’s working process
- Growing a partners’ network to consolidate the manufacturing structure. Finding reliable actors in the textile industry with similar ideals and long-term goals can be a struggle. Whether they are new factories, accessory suppliers, or neighbor companies, we have worked to develop new partnerships to increase production capacity and guarantee the best quality for New Idea’s customers.”
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2003 – 2007
1. New Idea was registered and established in Shaoxing, Zhejiang, China 2. Founded Zhuji Xinge Garment Co., Ltd
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2008 – 2012
1. More factories are established : Shaoxing Qijian Garment Co., Ltd; Shaoxing Chengsi Textile & Garment Co., Ltd; Shanghai Dingsi International Trade Co., Ltd
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2013 – 2017
1. Distribution points are set up in the UK, USA, France, Mexico, South Africa, Chile, Brazil and Spain 2. Expanded the resources of foreign clothing factories 3. Established Jingli International Group Co., Ltd
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2018 – 2020
1. Started to explore the domestic market 2. Self-owned brand SHOUYAO was founded 3. Self-owned brands TOSHMOOD and SALTY KISS were founded 4. Set up New Idea Spanish branch 5. Established Shanghai Souhao Garment Technology Co., Ltd 6. Established Shaoxing New Idea Import & Export Co., Ltd 7. Established Shouyao International Group Co., Ltd 8. The export value reached 65 million dollars in 2019
