Design services

The Designers

Our design team is composed of 5 dedicated designers based in Spain and Shanghai. They are assisted by a technical support department based in Shaoxing, China. Their expertise in designing clothing and accessories includes trend forecasting, fashion sketching, graphic and textile design.
They create 4 collections and over 1000 designs every year, for customers, to choose from and cooperate with those who wish to design their own collections.

Creative Director – Irene ORTIZ

Irene Ortiz has been part of the growth of Inditex group for at least 18 years. She started at Berhska, moving from fashion designer to head of design from several departments of the brand itself.
Always hard working for the purchase of women’s collections all over the world with great professional buyers.
And because she enjoy challenges, after many years she wanted to experience what it was like to be out of the group working in a design studio/supplier with her own design team.
All this always to offer a great product to the Inditex group.
Some years later, she decided to know how other sector leaders such as Mango, Zara, Pull&Bear work, and that way she completed her knowledge of sales management and commercial strategy.
Nowadays, her biggest challenge is to help others achieve their commercial obejetives thanks to her extensive experience.

We are a team. We love what we do.
As simple as that

We consider ourselves trend hunters. We know how to identify future trends and how to translate this into commercial success for our customers in a practical and sensible way. Our team is made up of expert fashiondesigners with more than 10 years working with some of the best well-known European fashion brands. We love to merge European and Asian fashion.

Mail : Zhang@sxnewidea.com

Phone : 0086-0575-88903257

Address : 浙江省绍兴市稽山街道嵊山路89号(南泰电子园区) NO.89 SHENGSHAN ROAD, JISHAN STREET,YUECHENG DISTRICT, SHAOXING CITY,ZHEJIANG