Who are we

Group commitments

Our commitment to our customers implies the implementation of the most stringent international health and safety regulations.
New Idea takes quality, ethics, and environmental matter extremely seriously. Our company’s policies warrant that we source and responsibly produce garments. We work closely with each of our partners to improve their social and ecological practices by focusing on employee welfare, certifications and compliances, sustainability, and environmental protection.

Certifications & compliance

New Idea complies strictly with BSCI, ISO, SGS, the Code of Conduct Guidelines & Expectations, and other certifications required by our partners. Our Quality Control team is thoroughly trained yearly to update their expertise to new regulations. Our customers are encouraged to conduct their own quality checks or hire a third-party company to do so. At the client’s request, we frequently collaborate with international bodies such as SGS and BSCI to ensure our supply chain’s compliance and our suppliers’ quality.          

« Great fashion can also be green fashion »

Linda Greer, Ph.D., NRDC senior scientist and director of Clean by Design

Environmental Engagements

Working in the fashion industry, the second biggest industry in the world, we have a great responsibility to help protect the environment. At New Idea, we believe that protecting the environment is important to our community and for the future of the company.

Our pledge to sustainable development, environment protection, and natural resources is applied to our supply chain and industrial processes. They are also included as criteria in our suppliers’ choice. Aware of the growing pressure, we work to find a balance between maintaining the company’s production capacities and meeting future increases in binding environmental standards.
New Idea factories and suppliers are working on reducing their water and electricity consumption. Responsible use of all resources, no matter how small, can contribute to reducing our ecological footprint. Additionally, it is a compromise to decrease our costs.

Regardless of price, quality, or design, we want our customers to feel proud of the products they buy. 

Employee Well-fare

At New Idea, we understand that the welfare of our staff has a direct impact on their work efficiency. With such consideration in mind, our employee packages include Travel funds for each staff, annual leave holidays, medical checks, team-building outings, training programs, etc.

Our management prides itself in making the company a safe place for each employee to progress and grow professionally and personally. Furthermore, as the company develops in other countries, we reward our most diligent staff and their family with over-sea opportunities.

Our partners

All suppliers and manufacturers are bound by the social and environmental responsibility values that define our company.

Every partner needs to comply with certification, well-fare, and environmental requirements. Our suppliers’ network is regularly inspected to guarantee the respectability of their working environment and staff treatment.
From there, we continuously work hand-in-hand with each of our collaborators to improve their social and environmental practices. New Idea takes quality, ethics, and environmental matters extremely seriously. For this reason, New Idea and all partners comply strictly with quality directives (BSCI, WRAP…), ISO9000, ISO14000, Oeko-Tex, AQL, as well as other certifications requested by our clients.

Mail : Zhang@sxnewidea.com

Phone : 0086-0575-88903257