Who are we

Group commitments

Our commitment to our customers implies the implementation of the most stringent international health and safety regulations.
New Idea takes quality, ethical and environment matters extremely seriously. Our company’s policies warranty that we source and produce garments in a responsible manner. We work closely with each of our partners to improve their social and environmental practices, by focusing on employee well-fare, certifications and compliances, sustainability and environmental protection.

Certifications & compliance

New Idea complies strictly to BSCI, ISO, SGS, the Code of Conduct Guidelines & Expectations, as well as other certifications required by our partners. Our Quality Control team is thoroughly trained yearly to update their expertise to new regulations. Our customers are encouraged to conduct their own quality checks, or hire a third-party company in order to do so. We often collaborate with international organisms such as SGS or BSCI at our clients’ requests, to ensure our supply-chain’s conformity as well as our supplier’s.”

« Great fashion can also be green fashion »

Linda Greer, Ph.D., NRDC senior scientist and director of Clean by Design

Environmental Engagements

Working in the fashion industry, the second biggest industry in the world, we have a great responsibility to help protect the environment. At New Idea, we believe that protecting the environment is important to our community and for the future of the company.

Our pledge to sustainable development, environment protection and natural resources are applied to our supply chain and industrial processes. They are also included as criteria in our suppliers’ choice. Aware of the growing pressure, we work to find a balance between maintaining the company’s production capacities and meeting future increased in binding environmental standards.
New Idea factories and suppliers are working on reducing their water and electricity consumption. As we are progressing in reducing our ecological footprint, a control use of all resources, however small, can have an impact. Plus it is also a compromise to decrease our costs.

We aspire for our customers to be proud of the product they buy, beyond the price, quality and design.

Employee Well-fare

At New Idea, we understand that the well-fare of our staff has a direct impact on their work efficiency. With such consideration in mind, our employee packages include: Travel funds for each staff, annual leave holidays, medical checks, team-building outings, training programs etc.

Our management prides itself in making the company a safe place for each employee to progress and grow professionally and personally. Furthermore as the company develops in other countries, we reward our most diligent staff and their family with over-sea opportunities.

Our partners

All suppliers and manufacturers are bound by the social and environmental responsibility values that define our company.

Every partner needs to comply with certification, well-fare, and environmental requirements. Our suppliers’ network is regularly inspected to guarantee the respectability of their working environment and staff treatment.
From there we continuously work hand-in-hand with each of our collaborators to improve their social and environmental practices. New Idea takes quality, ethics, and environmental matters extremely seriously. For this reason, New Idea and all partners comply strictly with quality directives (BSCI, WRAP…), ISO9000, ISO14000, Oeko-Tex, AQL as well as other certifications requested by our clients.

Mail : Zhang@sxnewidea.com

Phone : 0086-0575-88903257