Group profile
After years of market development, technological innovation, and honest cooperation, New Idea has won an excellent reputation among Chinese and foreign customers. The enterprise has cooperated with hundreds of customers worldwide and has become a well-known Chinese garment enterprise.
In 2018, New Idea founded SHOUYAO ordering platform. It is devoted to becoming the incubation and startup platform for outstanding fashion designers and creating a closed-loop operation platform from design to the retail terminal. The self-owned brands SHOUYAO, TOSHMOOD, SALTY KISS are currently available on the platform, and the platform’s scale will continue to expand in the future.
At present, New Idea has more than 300 employees, designs over 5000 clothing references annually, and sells more than 10 million pieces of clothing every year. In 2020, the operating revenue achieved 600 million RMB. In the future, the company will devote itself to becoming an integrator and leader of the garment industry chain and the flagship of the Chinese garment industry.
