Group culture
Aspiration
New Idea will devote itself to becoming an integrator and leader of the garment industry chain and the flagship of the Chinese garment industry.

Core values
Customer-first: New Idea adheres to customer-oriented principles to provide high-quality products and services to customers and achieve win-win cooperation.
Teamwork: New Idea believes that “ordinary people can do extraordinary things.” It encourages employees to participate in the construction and development of the enterprise and actively stimulates the spirit of ownership of the employees.
Passion: Self-motivation, Self-improvement, Never giving up, Seeking breakthroughs.
Progress: Keep struggling, Keep improving, Keep learning, and Keep developing.
Innovation: Adapt to the market, Take the initiative to change, and Continue to innovate products and services.
Whether you are looking for a partner to start your venture abroad or to expand and supply at a global scale, it is through those strong ideals we believe we can provide the best customer service.
