In the first quarter of 2026, NEW IDEA Group anchored its global layout and consolidated its business foundation with steady strides. In the second quarter, we will ride the momentum, focus on deepening our efforts in the European market, and join hands with global partners for mutual success with a more open mindset and professional services. Today, let us review the growth journey of Q1 and look forward to the striving blueprint for Q2.
In the first quarter, the Group prioritized supply chain optimization, customer deep cultivation and team empowerment in its work. On the team front, we enhanced professional capabilities and a global perspective through market analysis and discussions, and strengthened cross-departmental collaboration to form a closed-loop work system. In terms of basic support, we improved supply chain management, optimized inventory and quality control, and promoted the upgrade of digital office work. We solidified the foundation with standardized and regulated operations, laying a solid groundwork for achieving the annual goals.
Moreover, in March, the Merchandise teams of NEW IDEA Group went on overseas customer visits and business negotiations in two batches. The in-depth face-to-face communication deepened cooperation and explored new development opportunities, which became a key highlight of the Group’s business development in Q1.
The first team traveled to three countries: Brazil, Italy and Portugal. Italy serves as a crucial pivot for the Group’s in-depth development in the European market. The business team held in-depth exchanges with core local customers, discussing product design innovation, fabric R&D, brand cooperation and other topics, laying a solid foundation for subsequent customized cooperation. As an important trade hub in Southern Europe, Portugal saw the team negotiate with local partners on cross-border trade and localized channel expansion, building a new bridge for the Group to develop the Iberian Peninsula market. As a core market in South America, Brazil witnessed the team focus on local consumer demand and industry trends, and explore cooperation models such as supply chain optimization and product localization adaptation with customers, laying a solid foundation for the Group’s expansion in the South American market.
The second team visited three major markets: France, Poland and Spain. As a core consumer market in Western Europe, France boasts a solid consumption foundation and a mature business environment, serving as an important pivot for the Group to deepen its presence in Western Europe and expand its influence across Europe.The Spanish market demonstrates strong consumer vitality and serves as a key node for the Group to expand into Southern Europe. During the visits, the team focused on core areas such as channel development, marketing promotion and order delivery with partners, and reached preliminary consensus on the cooperation plan for the second half of 2026, further expanding the Group’s business landscape in Southern and Western Europe and injecting new impetus into market penetration. Located at the heart of Eastern Europe, Poland acts as an important springboard for the Group’s layout in Central and Eastern Europe. The business team held in-depth discussions with local clients, accurately identified the demand characteristics and competitive landscape of the Eastern European market, and explored cooperation directions including supply chain coordination and localized operations, accumulating valuable experience for the Group to explore the Eastern European market and foster new growth drivers.
This overseas customer visit to multiple countries is not only an in-depth face-to-face exchange, but also a practical embodiment of the Group’s customer-centric and market-oriented philosophy. Through on-site visits, we have gained a more intuitive understanding of the global market dynamics, narrowed the distance with customers, and laid a solid foundation for subsequent business expansion and cooperation upgrading. We firmly believe that NEW IDEA Group will ride the wind and waves to achieve greater success!
