The first quarter of 2025 has come to a close. Over the past three months, New Idea Group has made steady progress, achieving a series of remarkable results that have laid a solid foundation for the development in the second quarter.
I. Q1 Review
1. Throughout the first quarter, our merchandise and sales teams actively visited clients, taking solid steps in advancing our internationalization strategy. Meanwhile, our domestic market performance remained stable, further enhancing our overall market coverage.
2. Notably, New Idea Group demonstrated strong determination and vitality in expanding into international markets. At the beginning of March, a team led by Vice General Manage Cecile embarked on a meaningful client visit to Brazil.
As the largest economy in South America, Brazil boasts a vast consumer market and immense merchandise potential. New Idea Group has long focused on the development of the Brazilian market. During the visit, Vice General Manage Cecile and his team engaged in in-depth and friendly discussions with local clients, reviewing past cooperation and exploring future directions and models of collaboration. Clients gave high praise to the quality of our products and service levels, and expressed strong interest in deepening cooperation. This visit further strengthened our partnerships in Brazil, laying a solid foundation for shared growth in the future.
Our technical and design teams continued to innovate, launching new products that combine current fashion trends with advanced fabric technologies. These designs emphasize individuality and diversity, catering to the needs of a wide range of consumers. Among them, our functional fabric-based athleisure collection made a strong impression at the CHIC Spring Expo, receiving enthusiastic attention from buyers for its comfort and stylish design.
II. Q2 Outlook
1. We will work toward establishing a more robust supply chain management system, strengthening cooperation with suppliers, and optimizing procurement processes to ensure a stable supply of materials and accessories. At the same time, we aim to improve production efficiency and quality control by enhancing management and monitoring, ensuring on-time delivery of orders.
2. A deeper analysis of market demand and competitor dynamics will support the formulation of differentiated market strategies. We will increase investment in product development, launching more innovative and competitive products to meet the evolving needs of consumers and further expand our market share.
3. We will continue to attract and cultivate talent, optimize our talent structure, and build a high-quality, innovation-driven team. Regular training sessions and knowledge-sharing activities will be organized to encourage employees to enhance their professional skills and comprehensive capabilities. Additionally, we will improve performance appraisal and incentive systems to boost motivation and creativity, injecting fresh momentum into the Group’s development.
New Idea Group will take the achievements of the first quarter as a new starting point. In the second quarter, with firm confidence and a pragmatic approach, we will actively respond to challenges and strive for continuous merchandise growth. Through ongoing innovation and breakthroughs, we aim to lay a solid foundation for the successful realization of our annual goals!
