On the afternoon of January 30, 2026, NEW IDEA GROUP 2025 Annual Summary Conference & Outstanding Employees Award Ceremony, themed “Solidify Foundations, Gather Momentum for Takeoff”, was grandly held at Crowne Plaza Shaoxing. All colleagues of the group gathered together to review the efforts and gains of 2025, depict the blueprint and dreams for 2026, and embark on a new journey amid joy and laughter.

2025 was a crucial year for the group to “solidify foundations”. All New Idea Group people united as one, worked diligently and pragmatically, and forged ahead steadily in the complex and volatile market environment, delivering an impressive development performance. At the beginning of the conference, Zhang Xiaojun, General Manager of NEW IDEA GROUP, delivered an important speech, conducting a comprehensive and detailed review and summary of the company’s overall operation in 2025.

Mr. Zhang pointed out that in 2025, the group adhered to the six core concepts of “Quality, Time, Cost, Service, Innovation, Learning”, and continued to make efforts in supply chain optimization, product design innovation, market channel expansion and other aspects. It steadily consolidated business foundations, improved management systems, and enhanced core capabilities. Not only did it maintain existing market share, but also achieved new breakthroughs in the functional fashion apparel field, with various operating indicators advancing steadily. The achievements are inseparable from the full commitment and joint efforts of every person.

Regarding the domestic and international market situation in 2026, Mr. Zhang conducted an in-depth analysis, objectively pointing out potential challenges such as intensified industry competition and complex market environment, while clarifying core opportunities including global market layout, product iteration and upgrading, and team capability improvement. Meanwhile, Mr. Zhang officially announced the group’s strategic goal deployment for 2026, defining “gather momentum for takeoff” as the core direction. The group will continue to deepen its presence in the functional fashion field, optimize the global supply chain layout, expand overseas market territory, further strengthen cooperation with strategic partners, promote the group’s quality and efficiency leap, provide a broader growth platform for every employee, and practice the core philosophy of “Grow Together, Win the World together”.

To commend outstanding contributions and pay tribute to hard work, the conference specially set up an outstanding employees award ceremony session. With bright lights and thunderous applause at the venue, award-winning employees took the stage to receive awards one after another. General Manager Mr. Zhang presented honorary certificates and prizes to them, extending his sincere congratulations and heartfelt thanks. These outstanding employees are from various positions. They are down-to-earth, pursue excellence, interpret the responsibilities and commitments of NEW IDEA GROUP employees with professionalism and perseverance, and write their own growth stories with sweat and dedication. They are role models for all NEW IDEA GROUP people and a solid force for the group’s steady development.

After the award ceremony, a warm and enthusiastic dinner officially began. All colleagues gathered to talk about work gains and insights, share life joys and expectations, and laughter echoed in every corner of the banquet hall. During the dinner, everyone raised their glasses to send blessings to each other, expressing gratitude for past joint efforts, expectations for future collaboration in the new year, and best wishes for the group’s future development.
A new year brings a new journey and new hopes. May all employees of NEW IDEA take outstanding colleagues as examples, take this conference as an opportunity, keep in mind the original aspiration of “Solidify Foundations, Gather Momentum for Takeoff”, pursue dreams with courage and perseverance, and devote themselves to the new year’s work with more enthusiasm, more pragmatic style and more high spirits. Let us resonate with the group at the same frequency and jointly write a more brilliant and splendid tomorrow for NEW IDEA GROUP!