In 2026, NEW IDEA Group continues to embrace the world with an open attitude, proactively connecting to global market opportunities, and further expanding its overseas business footprint. With pragmatic efforts to deepen client partnerships and professional capabilities to seize new tracks in overseas markets, the Group injects strong impetus into its international development.
In February, our core Merchandise team set off for Russia, kicking off the Group’s first overseas expansion of the new year. As a pivotal market spanning Eurasia, Russia has long been a key region in NEW IDEA Group’s overseas layout due to its unique geographical advantages and vast consumer potential. During the trip, adhering to the philosophy of Sincere Communication and Pragmatic Win-Win Cooperation, the team visited key local partners one by one, held in-depth discussions with clients to fully understand their latest demands, market pain points and future cooperation plans, and comprehensively presented the Group’s core products, service advantages and 2026 business layout.
Both parties reached multiple consensuses on deepening existing cooperation, expanding new product supply and optimizing service processes, further consolidating the long-term and stable partnership, and laying a solid foundation for exploring potential demands and new growth points in the Russian market.
The team also conducted research on the local market environment, industry trends and policy guidelines, providing first-hand references for the Group’s precise layout in Russia.
After successfully completing the business visit in Russia, the team departed again in early March for Chile, launching an expansion tour in the Latin American market. In recent years, economic and trade cooperation between Chile and China has kept warming up with steady growth in bilateral trade volume. As an important economy in Latin America, Chile boasts a mature business environment and broad market space, making it a critical entry point for NEW IDEA Group to expand into Latin America.
During the stay in Chile, the team intensively met with high-quality local clients and potential partners, fully demonstrating NEW IDEA Group’s product strength, supply chain advantages and international service capabilities. It elaborated on how the Group provides one-stop solutions for overseas clients, covering design, R&D, manufacturing and global supply chain integration of apparel and accessories. In response to consumption preferences in the Chilean market, the team highlighted fashion apparel tailored to the local market, and discussed product optimization and cooperation models with clients in line with local aesthetics and wearing needs.
From Russia to Chile, from Eurasia to Latin America, these two overseas trips are both pragmatic practices of NEW IDEA Group’s deep engagement in global markets and a vivid reflection of the Group’s internationalization strategy. Every departure is for better progress; every visit is for deeper cooperation. Going forward, NEW IDEA Group will continue to focus on client needs, constantly optimize products and services, forge steadily ahead on the path of global layout, and join hands with global partners to build a new future of win-win cooperation!
